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Paper Feature
There are some important factors to consider for paper features, which can be used as a reference in choosing paper for different purposes.

1. Weight
Papers have various weights for different specific needs. It can be very light such as newspapers or very heavy like a cardboard. Standard business papers have a weight range from 20 to 24 lbs. Greeting cards and cover pages have a range from 60 to 70 lbs.

2. Thickness
The handling characteristic of the paper is affected by the thickness as it is the most applicable for photo papers. Thicker paper is stiffer. It can survive against tears or creases. Thickness is measured in .001 inch or mil.

3. Brightness
What is meant by brightness is the light amount reflected from the paper's surface. Higher brightness value is achieved when more light is obtained; meaning crisper text is obtained, as well as a better background for color photos and vivid images.

4. Opacity
It is opacity's task to explain how well the paper can block the light through it. When the paper is more opaque, it will not show much on the other side of what has been printed. This is important in paper selection for newsletters, brochures, calendars and other purpose that require printing on both sides.

5. Finish
The finishes nowadays are more sophisticated. A wide range of finishes are now available, such as matte, glossy, semi gloss, soft or satin gloss. The right finish has to be chosen for the perfect printing output look. High gloss is often preferred for color, while matte finish is chosen for black and white photos.

6. Scoring
Some papers come with scored line. It will be easier to fold when it is used for greeting cards or brochure. It is perfect for a professional look.

7. Smoothness
The appearance of text and images on the paper is affected by the smoothness. A sharper image will be presented well on a paper with smoother finish. This type of paper delivers crisper text. Special papers for photos are designed with smoothness and brightness, so images on the surface reflect excellent colors.

Hopefully, now you know which type of paper you need for which application.
 
 
 
 
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